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The Global Custom T-shirt Printing Market size is expected to reach $6.2 billion by 2028, rising at a market growth of 9.4% CAGR during the forecast period.
Global Custom T-shirt Printing Market Size, Share & Industry Trends Analysis Report By Design (Graphic Designed and Artwork), By Printing Technique, By Sales Channel, By End-use (Commercial and Personal), By Regional Outlook and Forecast, 2022 ? 2028
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With the increasing number of technological advancements in printing methods, the availability of custom printed t-shirts is rapidly expanding. One of the most prevalent processes is screen printing, which uses a predesigned template to produce the print on the cloth. The increasing adoption of the screen printing approach is another major factor that is propelling the growth of the custom t-shirt printing market.
The technique or method of printing custom designs or texts on a t-shirt is known as custom t-shirt printing. The artwork on the t-shirt, which might be a detailed design, typography, or picture, is printed or applied on the t-shirt via one of several printing methods across the market. These custom printed t-shirts are then commercialized. Selling custom t-shirts or beginning a clothing line is, in fact, one of the most popular business ideas in the modern era.
Some printing procedures are best appropriate for specific textiles, while others may be better adapted for a task depending on its volume. Additionally, the amount of colors in the design printer intends to print will have an impact on the printing method they choose. Choosing a printing technique might be tough with so many factors. True, digital technology has changed the concept of custom t-shirt printing options, and many new printing methods have evolved, but traditional printing is still a viable option.
Depending on what the printer or a client requires, printing processes, such as plastisol transfers that employ a combination of heat as well as pressure can also be a wonderful option. Various custom t-shirt printing procedures can be compared in order to get the required designs printed on various materials of t-shirts.
Most businesses around the world have experienced severe disruption as a result of the current COVID-19 pandemic. Due to the supply chain disruption, the supply of textile products, as well as printing materials, was hindered. Moreover, due to a considerable downfall in the disposable income of people all over the world, customer footfall, and apparel demand declined at numerous outlets and huge brand retailers. However, the e-commerce business saw a surge in the demand for customized t-shirts. Moreover, during the pandemic, several new entrants into the custom t-shirt printing sector emerged. These factors majorly contributed to the recovery of the custom T-shirt printing market.
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Increasing adoption of custom t-shirt printing in the media and entertainment industry
As more people adopt the athleisure trend, customized sportswear and fashionable gym attire are becoming more popular. Almost all sports teams and clubs throughout the world have begun to wear custom-designed t-shirts and jerseys with their own logo and design. Every sporting club is now following the trend of giving their team players a distinct look in order to raise their team’s exposure. Sports-related activities are booming in various countries due to increased government investments in these sports. As a result, custom printed t-shirts are predicted to become more popular in the next years. Screen printing, digital printing, and pattern printing are all methods used to print customized t-shirts.
Increasing utilization in promotional activities
The utilization of custom printed t-shirts in order to raise social awareness, raise a message, and support a cause is on the rise. Specific designs and statements printed on t-shirts connected to sensitive themes, such as gender, diseases, criminality, and politics, on the other hand, have sparked outrage and legal action. Consumers from a variety of industries, such as construction, hospitality, logistics, industrial, and healthcare, are increasingly supplying custom printed t-shirts to their staff and customers as a marketing tool. Further, several campaigns, such as veganism campaigns and other initiatives, are on the rise all over the world. Custom t-shirts are an effective way to politely convey a message to people and authorities.
Despite several companies’ efforts to combat it, the apparel industry remains one of the most polluting and toxic in the world. Even if customers opt to print their own apparel at home, there’s no certainty that the T-shirt they are using as a base was made in a sustainable manner. While efforts have been made to develop environmentally friendly inks and screens, the fact remains that screen printing wastes a significant amount of water. Water is required to mix inks and clean screens, which can be a significant challenge for manufacturers when producing hundreds of outfits every day, and the numbers can add up quickly.
Based on Design, the market is segmented into Graphic Designed and Artwork. In 2021, the artwork segment registered a significant revenue share of the custom t-shirt printing market. Customers’ increased preference for wearing t-shirts or other gear to support any cause or communicate a message is fueling the rapid growth of this segment of the market. The artwork component entails a one-of-a-kind design that will be put on the t-shirt.
Based on Printing Technique, the market is segmented into Screen Printing, Digital Printing, and Plot Printing. In 2021, the screen-printing segment acquired the largest revenue share of the custom t-shirt printing market. The rising growth of the segment can be ascribed to increased adoption due to a variety of benefits, including improved print quality and color vibrancy because of the use of stronger ink on the product, especially dark-colored clothes.
Based on Sales Channel, the market is segmented into Offline and Online. In 2021, the online segment garnered a substantial revenue share of the custom t-shirt printing market. An individual can choose patterns, fabrics, colors, and sizes for the t-shirt via an application or website in the online sales channel. The online channel allows customers to browse all of the products while also providing product information.
Based on End-use, the market is segmented into commercial and Personal. In 2021, the commercial segment acquired the largest revenue share of the custom t-shirt printing market. The growing demand for custom-printed t-shirts in sectors like hospitality, media, and retail to meet the increasing demands for company branding via logos printed on t-shirts can be attributed to the rapidly increasing growth of this segment.
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2021, Asia-Pacific accounted for the largest revenue share of the custom t-shirt printing market. The increasing growth of the regional market is attributed to the rapidly expanding millennial population of the region. Moreover, China in one of the biggest markets for custom printed t-shirts, due to which, there is a significant prevalence of market players along with a robust availability of various required raw materials.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nike, Inc., CafePress, Inc., CustomInk, LLC, Carhartt, Inc., Spreadshirt Group, UberPrints, Inc., Printful, Inc., Polos Inc., and RushOrder Tees.
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Market Segments covered in the Report:
Graphic Designed Artwork By Printing Technique Screen Printing Digital Printing Plot Printing By Sales Channel Offline Online By End Use Commercial Personal By Geography North America US Canada Mexico Rest of North America Europe Germany UK France Russia Spain Italy Rest of Europe Asia Pacific China Japan India South Korea Singapore Malaysia Rest of Asia Pacific LAMEA Brazil Argentina UAE Saudi Arabia South Africa Nigeria Rest of LAMEA Companies Profiled Nike, Inc. CafePress, Inc. CustomInk, LLC Carhartt, Inc. Spreadshirt Group UberPrints, Inc. Printful, Inc. Polos Inc. RushOrder Tees
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